Lot of SME's owners put their substantial time in managing their accounts and finance wherein they should actually be focusing on growing their business and cracking business deals. Whether its legal agreements, monthly compliances, o/s debtors, vendor payments, monthly P&L and balance sheet review, budgets and variance analysis, daily fund management, vendor negotiations, dealing with auditor, bankers, etc. everything is left to the owner as the senior accountant is not fit to take decision and act, they cannot call their statutory auditor / CA firm for this day to day work and cannot affort a full time CFO salary. Also getting a smart finance person is equally challenging. This is where we fit in. We work part time, we use technology to monitor and keep track and we act as owners / CEO's right hand for all commercial and financial matters.