6 billion and more subscriptions worldwide. Mobile operators cover more than 90% of the world. Consumers are always on the move. (Increasingly hard to reach them through traditional channels) All mobile phones support SMS. (Smartphones and feature phones) SMS does not require data connections or apps. SMS is cost effective and ubiquitous. Mobile is the most personal channel. SMS is direct and immediate. SMS has a greater open rate than any other traditional alternative. (E-mail) Mobile SMS offers are redeemed more frequently than any other type of offer. (Prints, web etc.) Consumers carry their mobile phone and use it for everyday activities 24 hours a day, 7 days a week. SMS is stored in user’s mobile whether they engage with the message now or later http://www.data-ligence.com/BulkSMS.html