n today’s digital era, having an online presence for a business is a critical requirement. If you are not online, you do not exist. If you belong to the sector that is popularly known as Small and Medium Enterprises (SME’s), and if you really want to be known to technology savvy customers, not just succeed and grow, you also need people to know about you and your business. You also need people to become aware of the services and products that you have to offer – and how these offerings can help them improve their business. While conventional marketing methods such as advertising on hoardings, newspapers, and TV are still effective but expensive, if you wish your name to spread like wildfire, that too cost effective manner, the only way out is going online.