Why do small business leaders feel so much pain when direct reports complain that they ‘Don’t know what the strategy is’ and that somehow the business is rudderless or that it will grind to a halt any time soon? Everyone, the complainants will tell you, is demotivated because in the absence of a strategy they don’t know what they are supposed to be doing. If you grow your business successfully over five years or more, you can reflect on the fact that you are a great strategist and a master tactician.