Amaron, no doubt, is doing good and it is trying to grab a bite of the Exide's share. However, it has a long way to go and will certainly take a continuous effort from the Amara Raja group before it poses a real threat to Exide. Lets start with the production capacity first. Exide has seven factories, compared to only 1 of Amara Raja, spread across India giving it a huge advantage not only in terms of quantity, but also strategically. Due to its pan India presence, Exide can supply the batteries to the customers at a very short notice, meanwhile cutting down the inventory and transportation costs.The range of product exide has - starting from motorcycle batteries to submarine batteries is unmatched. Only Exide can boast of such variety in its repertoire.Technologically, both are comparable, because after all Lead Acid is a very primitive technology and the basic elements cannot be tampered with. Coming to the after sales service, due to Exide's extensive dealership network, the ease of service is certainly higher. The main reason for Amaron doing good is because of the facility of a line of credit to its retailers - Exide is fully Cash and Carry.
There is still a long way for to go for Amara Raja......
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