SEO is better than 90% internet marketers out there

Introduction to Search Marketing

When you enter a keyword into any search engine, you instantly get results (webpages) that are closely related to or match your search query.

To an average user, this doesn’t seem like anything out of the ordinary. But to many businesses, being right in front of their customers every time they show interest in a related product or service can mean big bucks… and I mean steady, monthly recurring income.

First, what is SEO?

Search Engine Optimization is the process of affecting a website’s visibility on the search engine results pages (SRPs) for a target set of keywords/keyphrases.

The higher the position of a webpage on the organic search results pages, the more “visible” the page will be.

How do search engines work?

Search engines use algorithms to calculate how worthy a page is to a relevant search query. There are hundreds of factors that are used to calculate the authority of a webpage, and PageRank (based on a scale of 0 – 10) is one of them.

Google assigns PageRank to every webpage it crawls. When another website links to your website, some of its PageRank is passed on to you. The more sites there are out there linking to you, the higher your PageRank will be and the more trustworthy your site will look to search engines.

Crawling

Search engines use bots or “spiders” to crawl billions of pages across the web by following links they find from billions of pages around the web.

Indexing

Search engines then store the information it collects into its index.

Ranking

When a search query is entered, a search engine digs into its index for pages matching the user’s search query, then sorts and displays the most relevant results to the user.

The order in which the pages are displayed are calculated by search engine algorithms, taking into account hundreds of ranking factors. Each page is then given a ranking score.

In order to rank highly on the search engines, your site needs to score higher than all the other sites that are eligible to show up for a relevant search query.