CRM for SMEs. Do they Need it?

Yes, I am quite sure, you have heard about CRM- Customer Relationship Management. This is a popular term and whoever is working in Sales & Marketing is using CRM for sure in one form or other.

CRM is simple. The practices & strategies you use to manage your customers, clients, potential clients, prospects in order to somehow increase sales & increase customer retention is CRM. Now tell me that you are using CRM everyday. You might Be making notes, making to-do lists. You might be maintaining a diary or an excel listing all clients, prospects etc. and noting down the date and status when you last talked to them. Well that’s when you are using CRM.

Now making notes in a diary and maintaining excel is fine as long as you are the only one using it. The problem starts when the team grows up. It is felt the most when somebody from the team leaves and you have no idea what was going on in the sales process. How was the relationship being maintained with the certain clients he was maintaining? How should you reconnect to them and how to get the business back in flow? You have no idea and it takes up much effort.

Another problem occurs when the team size grows up and there are multiple employees trying to collaborate to keep the pre sales and post sales interactions with customers running smoothly. When the things mess up, nobody has an idea who was targeting a particular client. Nobody knows what to do when even one person is on leave. Nobody knows who to ask for when you are looking for the contacts of a particular customer or what problems the customer is facing.

If you ever felt this kind of problem in your company connect to us. We are working to make your lives easier. And we want to hear your problems in comments. (or email me at sp@corelogs.com). If we get enough response from you, we will launch CRM services especially designed for small & medium scale companies within few months.